lifestyle photography

100 Ways Jewelry

vintage and modern pre-owned pieces

100 Ways Jewelry is an online retailer of one of kind, pre-owned modern and vintage fine jewelry. They pride themselves on connecting customers with beautiful authentic fine jewelry in a sustainable manner. Because all their gemstones were pre-owned none of their inventory required new mining. Their customers range in ages and gender but they primarily cater to those looking for vintage pieces, engagement rings and wedding bands. Our task when photographing and directing the lifestyle imagery for 100 Ways Jewelry was to create a sense of approachability. An ‘every day’ look was achieved by utilising both indoor and outdoor locations, natural light and casual styling.